NEWS & EVENTS

Check out how Molson is connecting with Canadians!



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They gave their kids everything. We gave them an endorsement deal.

SPONSOR THE PARENTS

To celebrate, thank and compensate parents of Team Canada athletes for the essential role they play in raising our country’s stars, Molson is signing parents to endorsement deals. Sponsor The Parents puts nine Team Canada parents from across the country into the spotlight, and the sponsorship deals come with many of the perks that pro athletes receive – including paid contract signings, a starring role in a commercial, documentation of their journey in Paris across Molson’s social media channels, and of course, a Molson on us!

 

Follow @molsoncanadian to see their full journey to Paris 2024 unfold.

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Molson backyard

ROAMING BACKYARDS

Bringing the backyard vibes to Olympic celebrations across the country. Come visit us at Team Canada Fan Fest locations.

SEE MY NAME

In hockey, the female players aren’t as well known as their male counterparts. Current PWHL jersey designs weren’t helping. So, Molson sacrificed its own brand visibility by hiding its logo so hers could be seen. Introducing: See My Name