NEWS & EVENTS
Check out how Molson is connecting with Canadians!
SPONSOR THE PARENTS
To celebrate, thank and compensate parents of Team Canada athletes for the essential role they play in raising our country’s stars, Molson is signing parents to endorsement deals. Sponsor The Parents puts nine Team Canada parents from across the country into the spotlight, and the sponsorship deals come with many of the perks that pro athletes receive – including paid contract signings, a starring role in a commercial, documentation of their journey in Paris across Molson’s social media channels, and of course, a Molson on us!
Follow @molsoncanadian to see their full journey to Paris 2024 unfold.
SEE MY NAME
In hockey, the female players aren’t as well known as their male counterparts. Current PWHL jersey designs weren’t helping. So, Molson sacrificed its own brand visibility by hiding its logo so hers could be seen. Introducing: See My Name
Since 1786
Since Molson’s humble beginnings in 1786 on the St. Lawrence River to today, we’ve been bringing people together for moments big and small. From locker room celebrations after a big hockey win, to backyard barbeques and everything in between, Molson has been there for it all. Molson’s history is a story written by generations of Canadians celebrating together. So, what better way to honour the brand’s rich history than to show that we’ve been there all these years. Since 1786, we have taken pride in our brand’s history, and this year we are excited to celebrate and showcase that legacy.
We’ve Been Everywhere
Celebrating over 230 years of bringing Canadians together. We’ve Been Everywhere sets out to prove Molson is the beer for everyone by showing it has been enjoyed everywhere, out of nearly everything. From a perfectly poured pint glass, to plastic cups, fancy cups and tea cups, or no cup at all. We’ve Been Everywhere pays tribute to all of the moments, places and vessels where Canadians have enjoyed a Molson.