The story behind the label

Molson, it’s the name on the label but there’s a lot behind it. With the determination to make the world a better place, John Molson built a legacy of more than just great beer. Today, we carry that belief in everything we do. Because the best way to honour history is to keep making it.

bg mobile

The story
behind the label

Molson, it’s the name on the label but there’s a lot behind it. With the determination to make the world a better place, John Molson built a legacy of more than just great beer. Today, we carry that belief in everything we do. Because the best way to honour history is to keep making it.

A Journey To Canada

1786

At age 18, John Molson sailed on a leaking ship from England to Canada, with a thirst for a better beer in a new country. In 1786, he founded the Molson Brewery, the oldest brewery in North America, and subsequently, Canada’s second oldest company.

At age 18, John Molson sailed on a leaking ship from England to Canada, with a thirst for a better beer in a new country. In 1786, he founded the Molson Brewery, the oldest brewery in North America, and subsequently, Canada’s second oldest company.

A public hospital for those in need

1821

When Molson saw that the only hospital in Montreal had a mere 30 beds, he took it upon himself to lobby support to build the first public hospital in the city. By May of that same year, the Montreal General Hospital was opened.

When Molson saw that the only hospital in Montreal had a mere 30 beds, he took it upon himself to lobby support to build the first public hospital in the city. By May of that same year, the Montreal General Hospital was opened.

A railway to build connections

1836

In the spirit of bringing people together, John Molson helped create the first ever railway connecting Canadians to our neighbours in the south. The Champlain and St. Lawrence Railroad made the journey from Montreal to New York much faster.

In the spirit of bringing people together, John Molson helped create the first ever railway connecting Canadians to our neighbours in the south. The Champlain and St. Lawrence Railroad made the journey from Montreal to New York much faster.

Banking on a bold adventure

1855

The Molson family’s contributions to Canadian banking began with John Molson acquiring an American bank and transforming it into the fully Canadian-owned Montreal Bank. In 1855, brothers William and John Molson, Jr. founded Molsons Bank to help a growing economy flourish. In subsequent years, younger generations of the Molson family would lead Molsons Bank, continuing the legacy of this bold venture into finance.

The birth of Molson Export

1903

Molson Export entered the Canadian market in 1903 as a refreshing, well-balanced golden ale. With ingredients dating back to the foundation of the Molson Brewery, Export has a history as rich as its taste.

 

Molson Export entered the Canadian market in 1903 as a refreshing, well-balanced golden ale. With ingredients dating back to the foundation of the Molson Brewery, Export has a history as rich as its taste.

Molson starts the bottle return program

1927

In 1927, Molson helped establish the first ever bottle-return program. It was an early step in our commitment towards sustainability and waste reduction that continues to this day.

 

In 1927, Molson helped establish the first ever bottle-return program. It was an early step in our commitment towards sustainability and waste reduction that continues to this day.

Molson makes it count

1950

In 1950, Molson installed Quebec’s largest functioning clock on the side of their Montreal factory. Visible from 12 km away, the Molson clock is a staple of the Montreal skyline, counting great moments in the city’s history for 68 years and counting. Now, the iconic hexagon shape of the clock has been integrated into the new Molson branding as a celebration of our heritage.

In 1950, Molson installed Quebec’s largest functioning clock on the side of their Montreal factory. Visible from 12 km away, the Molson clock is a staple of the Montreal skyline, counting great moments in the city’s history for 68 years and counting. Now, the iconic hexagon shape of the clock has been integrated into the new Molson branding as a celebration of our heritage.

Molson partners with the Canadiens

1957

In 1957, Molson began to pour our support into hockey by co-purchasing the Canadian Arena, which included the Montreal Forum and the Montreal Canadiens. This marked the beginning of a partnership that culminated with brothers Geoff, Andrew and Justin Molson taking full ownership of the iconic team in 2009.

In 1957, Molson began to pour our support into hockey by co-purchasing the Canadian Arena, which included the Montreal Forum and the Montreal Canadiens. This marked the beginning of a partnership that culminated with brothers Geoff, Andrew and Justin Molson taking full ownership of the iconic team in 2009.

 

Canada gets its first taste of Molson Canadian

1959

molson canadian bottles

Molson Canadian came to market in 1959, supported with a TV campaign that asked “What do you want from a lager?”, and a fresh-tasting beer that proved we had listened. It was the arrival of an iconic mainstay in the Canadian beer market.

Molson partners with the Maple Leafs

1973

Molson’s ties with Canadian hockey strengthened in 1973, when they began a partnership with the Toronto Maple Leafs that has been going strong for over 40 years and counting.

Molson’s ties with Canadian hockey strengthened in 1973, when they began a partnership with the Toronto Maple Leafs that has been going strong for over 40 years and counting.

 

Molson Partners With ​​ the Oilers

1979

In 1979, Molson partnered with their 3rd Canadian Hockey team, the Edmonton Oilers. This partnership has continued strong through today.

 

 

In 1979, Molson partnered with their 3rd Canadian Hockey team, the Edmonton Oilers. This partnership has continued strong through today.

Molson Partners with ​ the Ottawa Senators

1992

Molson continued to strengthen its relationship with the game of hockey, signing a partnership with the Ottawa Senators in their inaugural season. Today, the relationship between Molson and the Ottawa Senators continues to flourish through strong team programming, and the evolution of branded spaces within the team’s arena.​​

Molson continued to strengthen its relationship with the game of hockey, signing a partnership with the Ottawa Senators in their inaugural season. Today, the relationship between Molson and the Ottawa Senators continues to flourish through strong team programming, and the evolution of branded spaces within the team’s arena.​​

 

Molson Partners with ​ the Canucks​

2024

In September 2024, Molson became an official sponsor of their 5th Canadian hockey team, the Vancouver Canucks. Further cementing ourselves in Canadian hockey, supporting our teams.​

 

 

In September 2024, Molson became an official sponsor of their 5th Canadian hockey team, the Vancouver Canucks. Further cementing ourselves in Canadian hockey, supporting our teams.​

Molson Sponsors the PWHL​

2024

“Starting in March 2024, Molson became the official beer of the PWHL and their Canadian teams in their inaugural season. We are a proud sponsor and fan of the Toronto Sceptres, Montreal Victoire, and the Ottawa Charge.”

Starting in March 2024, Molson became the official beer of the PWHL and their Canadian teams in their inaugural season. We are a proud sponsor and fan of the Toronto Sceptres, Montreal Victoire, and the Ottawa Charge.​

Inviting EVERYONE IN​

2025

Proudly apart of the moments, culture and places that make our home so special.